HYLA, an industry leader in Air & Room Cleaning System, announces the debut of its first flagship new retail concept in Kuala Lumpur with the opening of HYLA Premium Store Kuala Lumpur. Located at MyTOWN Shopping Centre KL which is adjacent to IKEA Kuala Lumpur, the store will feature the entire HYLA products portfolio. Established in Malaysia since 2004 with thousands of existing HYLA users, its retail opening is timely and truly a testament of its continued support from its loyal customers who are seeking only the best in cleaning perfection.
Serving as a gateway into the world of HYLA’s cleaning perfection, HYLA Premium Store @MyTOWN will celebrate an official grand opening on Saturday, 18 March 2017. The event will be witnessed by Mr Wilfried Metzger, CEO & President of HYLA International GmbH & Co. KG and Mr. Giuseppe Madonia, Managing Director of HYLA International GmbH & Co. KG.
“Perfect for HYLA enthusiasts, existing customers and new customers alike, the HYLA Premium Store @MyTOWN creates a completely immersive experience into the world of cleaning perfection,” said Albert Ng, CEO of HYLA Premium Store. “HYLA has always strived to be the best in German engineering, having achieved many International awards including plus X award 2016/17 for high quality, design, ease of use and functionality. We are also proud to be the official sponsors of Formula E German racing team, ABT Schaeffler Audi Sport.
With the inception of HYLA Premium Store, we are now able to offer a complete showcase for our products and services as well as a creative setting for our customers, bringing cleaning to a whole new level. As a unique lifestyle destination, the HYLA Premium Store @MyTOWN KL will also be able to provide customers the opportunity to discover the art of cleaning perfection within the retail space – which includes a coffee room, theatre room, a show gallery set-up to feature live demonstration of HYLA product’s portfolio and the exceptional performance of the HYLA hydro cleaning system.
Keeping in line with HYLA’s commitment to improve the lifestyle and enjoyment of cleaning and deepening knowledge of what cleaning and healthy living environment can benefit, the HYLA Premium Store @MyTOWN KL will also be an ideal setting for HYLA users to explore and familiarize with the HYLA’s ease of use and functionality through its daily workshop.
To celebrate the grand opening of the HYLA Premium Store @MyTOWN, HYLA will host a number of programmes throughout the day on 18 March 2017 which includes in-store tour highlighting HYLA’s products portfolio, its brand loyalty program apps – the HYLA Apps2U, referral redemption’s and a cocktail party for showcasing the HYLA Premium store to invited special guests. The highlight of the day will be a sneak peek of its HYLA Swarovski limited edition, luxury line fragrance launch and HYLA personalized.
HYLA Swarovski limited edition is certified by Guinness World Record as the most expensive cleaner in 2012. With the introduction of the Swarovski edition, orders are customized and guaranteed to offer luxury exclusivity in each of its design.
The HYLA Premium Store @MyTOWN KL is wholly owned by HYLA Premium Boutique (M) Sdn Bhd and will be open seven days a week from 16 March 2017. It also provide customers with the opportunity to schedule private appointments.