Online searches on Shopee increased by 32% in line with upcoming Chinese New Year

KUALA LUMPUR, 12 FEB 2018 – In line with the upcoming Chinese New Year and also the growing popularity of e-commerce in Malaysia; Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, has observed a 32% increase in the volume of Malaysians searching for items on Shopee throughout this festive period. Since the launch of the Wang with Shopee campaign on 15 January which offers discounts of up to 90% and contest prizes worth more than RM1 million, many more Malaysians are turning to Shopee to shop for their Chinese New Year necessities.

“Shopping activity usually peaks during periods leading up to festive occasions, and Chinese New Year is no exception. This year, we noticed a huge spike in the number of online searches on Shopee leading up to Chinese New Year, which indicates an increasing trend of consumers opting to shop online for their festive purchases. This is a good sign, and is in line with the government’s initiatives to drive forward e-commerce in Malaysia. Shopee provides users a fast, convenient and secure platform to shop on, and with our Free Shipping across Malaysia and Zero (0) Commissions incentives, Malaysians can enjoy great convenience and cost-savings when shopping with us,” said Ian Ho, Regional Managing Director of Shopee.

The most popular Chinese New Year searches in 2018 fall under the following categories: Women’s Clothing; Mobile & Gadgets; Toys, Kids & Babies; Women’s Shoes and Women’s Bags.

No Category Top Searches by Keywords
1 Women’s Clothing Blouse, Jeans, Maxi Dress, Mini Dress, Cheongsam
2 Mobile & Gadgets iPhone, Samsung, Smart Watch, Xiaomi
3 Toys, Kids & Babies Girls Clothing, Boys Clothing, Baby Clothing, Tommee Tippee
4 Women’s Shoes Shoes, Sport Shoes, Wedges, Sandals
5 Women’s Bags Sling Bag, Bag, Purse, Backpack

The most popular purchases made by Malaysians this festive season:

No Category The Most Popular Items Sold
1 Women’s Shoes Open-toe Heels
2 Toys, Kids & Babies Baby Clothing Set
3 Home & Living Tupperware Gift Set
4 Health & Beauty Eye Makeup CNY Bundles
5 Groceries & Pets Special Edition KitKat

Enjoy attractive discounts and promotions across a wide variety of products with the Wang with Shopee campaign, which is ongoing until 25 February. With over 6 million products sold by more than 200,000 sellers on Shopee Malaysia, shoppers will definitely be able to fulfill their festive shopping needs. Additionally, users can play the Fortune Ang Pao Game to stand a chance to win Golden Tickets and a grand prize of RM8,888 in cash.

Following after, Shopee will be launching the Pay Day Campaign from 26 to 28 February, which will feature even more great deals across leading brands including the Shopee’s Laptop Fair with popular brands such as Acer, ASUS, Dell and Lenovo.

Download Shopee app for FREE via App Store or Google Play.

#WangWithShopee

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